The SAMMY Awards is the security industry’s only program of its kind to recognize and honor dealers and systems integrators for their marketing, business, installation and overall excellence. It is also a great resource for ideas on what you might want to consider to improve results for your own business. In this video interview Scott Goldfine, Editor-in-Chief and Associate Publisher of Security Sales & Integration, shares his thoughts about key insights from SAMMY Award winners you can use in your own business-building efforts.

It’s critically important to communicate with your customers. The worst thing is to lose a customer because they bought something from someone else that you also offer. (Scott Goldfine)

You will find more details from this videocast and other great business building content for your security business at