A big part of the success equation for any company is to keep customers loyal and coming back for more. At the same time, you need a way to create an ongoing dialog with prospects to turn them into buyers. That’s where email marketing comes into play.
Email Marketing Is a Business-Building Powerhouse
When it comes right down to it, your business goals boil down to one simple thing. Build a large and loyal customer base that sends you a steady stream of recurring monthly revenue (RMR) and new business. Getting there requires building strong relationships with customers through consistent and effective communication. And there’s no better, easier or more cost-effective way to accomplish that than a regularly scheduled email newsletter.
The Many Advantages of Email Newsletter Marketing
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