Call Today: (916) 792-5626
Digital Marketing Process2021-06-12T18:55:49+00:00




Our process revolves around the “big picture.” Where exactly do you want to take your business? What are your goals? What is your vision of success? So we start by asking a lot of questions and listening carefully to your answers. Then we develop a strategy and road map to get you where you want to be, when you want to be there.






Start With First Things First

If you want to get to a specific destination you need to know how to get there. So the first step is to develop an actionable, focused marketing plan. We’re not talking about a lengthy process that results in a thick binder of research collecting dust on a shelf. Our plans are short and to-the-point. And they get results by focusing effort on the right things, in the right way and at the right time.

Talk with a 21CM Marketing Expert

Build a Solid Foundation

The next order of business is your website. Why? These days, just about every marketing effort will flow, at some point or another, through your website. The way we see it, your website is the foundation of your marketing efforts, so that’s where we start.

Is it optimized so targeted prospects can find you? Does the content compel visitors to start a conversation with you? Are visitors impressed with your professionalism and expertise? Do they see you as a credible and trusted security and technology provider?

If the answers to these questions aren’t all a resounding Yes! then our first objective is to fix any issues here.

Talk with a 21CM Marketing Expert

Progress To Ever Higher Levels

After getting your website squared away, the next order of business is to open and build lines of communication and develop strong relationships with current customers, prospects and others that can have a positive impact on your business.

Here we put a number of powerful tools to use.

For instance, quite often the next element we put in place is an email marketing program. An email newsletter is an excellent business-building tool and we believe every security company should be using one, especially to stay in close contact with current customers. From there we continue to build out the communications platform, including content marketing, search marketingsocial media marketing and video marketing.

The idea is to get all of these tools working together to build a strong image, compelling message, recognized brand and a large, steady stream of business opportunities.

Talk with a 21CM Marketing Expert

Posts from Our Blog on 21CM Strategy

Let’s Make Great Things Happen

Ready to put the full power of digital marketing to work for your business? Then get in touch to schedule a conversation about your situation, needs and goals.

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec. If you need help with your marketing program to grow sales, you should definitely put 21CM on your team.

Earle Graham, Covenant Consulting

You have implemented many things we needed to become even better and more successful than we are. Thank you for helping us grow!

Bill Murray, Murray Property Management

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

We needed a new website and wow did 21CM deliver. We also have social media, video marketing and email marketing programs that get real results. 21CM really cares about our company and helping us reach our goals.

Jason Waldron, OS Technologies

21CM is a tremendous asset in supporting our nationwide network of dealers with their digital marketing programs.

Dean Belisle, Resideo

We’re very happy to have 21CM on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

21CM did a great job updating our website and producing a high-quality video showcasing our company. Highly recommended.

Eric Howard, Sanderson Pipe

Greg is my “go to” guy when it comes to anything marketing. He has always given me great advice about marketing ideas and strategies. I have the highest respect and admiration for him as a marketing pro and as a person.

Brian Silverthorn, Feed the Good Wolf Consulting

21CM has been nothing short of a blessing for our company. Their guidance and support has helped, and continues to help, our company grow and progress.

Cliff Wright, Control Freaks

Greg is a seasoned marketing professional with vast knowledge at his disposal, fueled by years of hands-on field and digital marketing experience. He is personable, knowledgeable and truly cares about the success of the people he works with.

Brian Plant, Ignite Marketing

Greg contains such a wealth of knowledge! In our first conversation (and many after) you could tell how much he cares for his clients and takes the necessary means to deliver an effective solution based on their needs.

Nicole Brown,

I only wish we had contacted 21CM earlier. They quickly redesigned and updated our website to present the image we needed and then created content that ranked on Google and attracted new prospects virtually overnight. I highly recommend them!

Valerie Evans Schmidt, Schmidt Associates

I really can’t say enough good things about 21CM. They accomplished in two weeks what two other digital marketing companies couldn’t get done for us in eight months. If you need help growing your business, do yourself a huge favor and talk with them!

RD Perez, Sierragold Telemanagement


Sign-up to get the latest news and update information. Don’t worry, we won’t send spam!
Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.
Go to Top