Our process revolves around the “big picture.” Where exactly do you want to take your business? What are your goals? What is your vision of success? So we start by asking a lot of questions and listening carefully to your answers. Then we develop a strategy and road map to get you where you want to be, when you want to be there.
VISION
PLANNING
DEVELOPMENT
IMPLEMENTATION
EVALUATION
Start With First Things First
If you want to get to a specific destination you need to know how to get there. So the first step is to develop an actionable, focused marketing plan. We’re not talking about a lengthy process that results in a thick binder of research collecting dust on a shelf. Our plans are short and to-the-point. And they get results by focusing effort on the right things, in the right way and at the right time.
Build a Solid Foundation
The next order of business is your website. Why? These days, just about every marketing effort will flow, at some point or another, through your website. The way we see it, your website is the foundation of your marketing efforts, so that’s where we start.
Is it optimized so targeted prospects can find you? Does the content compel visitors to start a conversation with you? Are visitors impressed with your professionalism and expertise? Do they see you as a credible and trusted security and technology provider?
If the answers to these questions aren’t all a resounding Yes! then our first objective is to fix any issues here.
Progress To Ever Higher Levels
After getting your website squared away, the next order of business is to open and build lines of communication and develop strong relationships with current customers, prospects and others that can have a positive impact on your business.
Here we put a number of powerful tools to use.
For instance, quite often the next element we put in place is an email marketing program. An email newsletter is an excellent business-building tool and we believe every security company should be using one, especially to stay in close contact with current customers. From there we continue to build out the communications platform, including content marketing, search marketing, social media marketing and video marketing.
The idea is to get all of these tools working together to build a strong image, compelling message, recognized brand and a large, steady stream of business opportunities.
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Let’s Make Great Things Happen
Ready to put the full power of digital marketing to work for your business? Then get in touch to schedule a conversation about your situation, needs and goals.
