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Digital Marketing Planning2021-06-12T18:56:46+00:00




Do you get up every day knowing exactly what you’re going to do to build your business? Do you have a clear roadmap that guides your daily marketing and sales activities? Are you energized and focused and seeing results from your efforts every single day? If not, you’re not alone. In fact, you’re in the same boat as 95% of your competition. But believe it or not, that’s good news! If you take advantage of the opportunity.






Make a New Plan, Stan

Most companies — both large and small — struggle with marketing. The problem is that they lack three things: (1) an understanding of what to do, (2) a clear blueprint that guides and focuses their daily business-building efforts and (3) enough time to systematically implement a focused marketing plan. This is especially true in the security industry, which equals big opportunities for marketing-savvy security companies. “What to do” starts with having a clear strategy that describes which customers you want to attract (targeting) and how you will attract them (positioning).

Talk with a 21CM Marketing Expert

Targeting + Positioning + Planning + Action = Success

Once you know who you want to attract and how you will attract them, you need a plan to get the job done. To use a simple analogy, you might want to build a house and know exactly what type of house you want to build. But to successfully complete the project you need a blueprint that details exactly what will be done, how it will be done and in what order. Imagine trying to build a house (or install a large integrated system) using multiple contractors without this type of detailed plan. Chances are good the house would never be built and costs would skyrocket. (Sound familiar when it comes to your marketing efforts?) Once your plan is in place, you’ll know exactly what to do each and every day to ramp up sales results and reach your vision.

Talk with a 21CM Marketing Expert

Need Direction? We Can Help

The good news is that we can help you develop your strategy, create a blueprint for success and implement a dynamic marketing program that will:

  • Attract great numbers of highly motivated customers
  • Give you a powerful competitive advantage
  • Guide your team’s daily activities and ensure they’re all pulling in the same direction
  • Boost your enthusiasm, excitement and motivation

Sound good? Then take the first step. Get in touch for a free, no-obligation discussion about your security business and goals.

Talk with a 21CM Marketing Expert

Posts from Our Blog on Marketing Planning

Let’s Make Great Things Happen

Ready to put the full power of digital marketing to work for your business? Then get in touch to schedule a conversation about your situation, needs and goals.

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I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec. If you need help with your marketing program to grow sales, you should definitely put 21CM on your team.

Earle Graham, Covenant Consulting

You have implemented many things we needed to become even better and more successful than we are. Thank you for helping us grow!

Bill Murray, Murray Property Management

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

We needed a new website and wow did 21CM deliver. We also have social media, video marketing and email marketing programs that get real results. 21CM really cares about our company and helping us reach our goals.

Jason Waldron, OS Technologies

21CM is a tremendous asset in supporting our nationwide network of dealers with their digital marketing programs.

Dean Belisle, Resideo

We’re very happy to have 21CM on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

21CM did a great job updating our website and producing a high-quality video showcasing our company. Highly recommended.

Eric Howard, Sanderson Pipe

Greg is my “go to” guy when it comes to anything marketing. He has always given me great advice about marketing ideas and strategies. I have the highest respect and admiration for him as a marketing pro and as a person.

Brian Silverthorn, Feed the Good Wolf Consulting

21CM has been nothing short of a blessing for our company. Their guidance and support has helped, and continues to help, our company grow and progress.

Cliff Wright, Control Freaks

Greg is a seasoned marketing professional with vast knowledge at his disposal, fueled by years of hands-on field and digital marketing experience. He is personable, knowledgeable and truly cares about the success of the people he works with.

Brian Plant, Ignite Marketing

Greg contains such a wealth of knowledge! In our first conversation (and many after) you could tell how much he cares for his clients and takes the necessary means to deliver an effective solution based on their needs.

Nicole Brown,

I only wish we had contacted 21CM earlier. They quickly redesigned and updated our website to present the image we needed and then created content that ranked on Google and attracted new prospects virtually overnight. I highly recommend them!

Valerie Evans Schmidt, Schmidt Associates

I really can’t say enough good things about 21CM. They accomplished in two weeks what two other digital marketing companies couldn’t get done for us in eight months. If you need help growing your business, do yourself a huge favor and talk with them!

RD Perez, Sierragold Telemanagement


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