What exactly is content marketing? We’re so happy you asked! The right content is the glue that holds your entire digital marketing program together. Great content grabs your audience’s attention, gets them to pay attention, see you as a trusted expert and want to do business with you. Powerful stuff.

The Gas That Makes Your Digital Marketing Engine Run

Think of content like the gas that you put in your car. Content is the fuel that makes the digital marketing engine run. The better the fuel, the better your car will perform. Content marketing works by offering target customers informative and useful information that provides insight and value. It helps them solve their problems and reach their own goals, thereby causing them to have good feelings about you. 

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Content Marketing Creates and Builds Relationships

So what exactly does content marketing involve? In a nutshell, content marketing means using blogs, downloads, social media posts, e-newsletter articles, infographics, videos, website landing pages and more to provide useful information to target audiences. Content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.

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Content Marketing Positions You In the Right Way

A serious mistake most companies make with their marketing efforts is that they lead with products and price. That’s a losing, me-too strategy. Why? Because these two “P’s” of the marketing mix are misplaced at the start of the marketing process. The key to success is to lead with you — what makes you different in a way that is important to your target customers? Answer this question up-front and you’re way ahead in the game. That’s what content marketing is really all about. Getting customers to visualize the wonderful experience they will have with you!

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Let’s Make Great Things Happen

Ready to put the full power of digital marketing to work for your business? Then get in touch to schedule a conversation about your situation, needs and goals.

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I absolutely love referring our dealers to you. They quickly ramp up their marketing programs and are very happy with what you do for them. Thank you!

Jen Tagle, Resideo

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec. If you need help with your marketing program to grow sales, you should definitely put 21CM on your team.

Earle Graham, Covenant Consulting

You have implemented many things we needed to become even better and more successful than we are. Thank you for helping us grow!

Bill Murray, Murray Property Management

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld, Hue & Cry Security

We needed a new website and wow did 21CM deliver. We also have social media, video marketing and email marketing programs that get real results. 21CM really cares about our company and helping us reach our goals.

Jason Waldron, OS Technologies

21CM is a tremendous asset in supporting our nationwide network of dealers with their digital marketing programs.

Dean Belisle, Resideo

We’re very happy to have 21CM on our team! They not only beautifully upgraded our website, but help us focus our marketing and sales efforts on the right targets and objectives.

Renee Menke, Electronic Security Concepts

21CM did a great job updating our website and producing a high-quality video showcasing our company. Highly recommended.

Eric Howard, Sanderson Pipe

Greg is my “go to” guy when it comes to anything marketing. He has always given me great advice about marketing ideas and strategies. I have the highest respect and admiration for him as a marketing pro and as a person.

Brian Silverthorn, Feed the Good Wolf Consulting

21CM has been nothing short of a blessing for our company. Their guidance and support has helped, and continues to help, our company grow and progress.

Cliff Wright, Control Freaks

Greg is a seasoned marketing professional with vast knowledge at his disposal, fueled by years of hands-on field and digital marketing experience. He is personable, knowledgeable and truly cares about the success of the people he works with.

Brian Plant, Ignite Marketing

Greg contains such a wealth of knowledge! In our first conversation (and many after) you could tell how much he cares for his clients and takes the necessary means to deliver an effective solution based on their needs.

Nicole Brown,

I only wish we had contacted 21CM earlier. They quickly redesigned and updated our website to present the image we needed and then created content that ranked on Google and attracted new prospects virtually overnight. I highly recommend them!

Valerie Evans Schmidt, Schmidt Associates

I really can’t say enough good things about 21CM. They accomplished in two weeks what two other digital marketing companies couldn’t get done for us in eight months. If you need help growing your business, do yourself a huge favor and talk with them!

RD Perez, Sierragold Telemanagement